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What Serious Buyers Want: Local Market Knowledge

October 09 2013

Did you miss the kick-off of our October webinar series on Tuesday? We teamed up with Florida broker Richard Eimers and VOW provider Quantum Leads to explore how giving customers what they want--more data--is the key to capturing more leads.

While consumers may start their search on big portals like Zillow and Trulia, studies show that serious home buyers prefer sites run by local real estate professionals. Why? Because consumers that are ready to buy are looking for genuine knowledge of the local market that the portals' generic AVMs simply can't provide.

Watch the webinar above to learn more about an easy way to give consumers the data they're looking for, or check out our notes on the next page.

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