Articles

Friday Freebie: Referral Lead Strategy Guide + Scripts
Online leads, open house leads, cold calling leads—they're all great, but none compare to the quality of referral leads. That's because, in part, 83% of consumers trust recommendations from family and friends, according to Nielsen. And that trust in their loved ones' opinions is likely to transfer into trust in you. So how can you set yourself up to inspire referrals from your sphere of influence? In this week's Friday Freebie, you'll find out exactly how. We're highlighting a free guide that's all about getting more referrals—from providing superior service, to referral strategies, to asking for referrals. Read on to learn how to download your free copy. Download The Referral Lead Strategy Guide + Scripts, courtesy of Zurple The path to more referrals starts with providing customer service that inspires those referrals. From there, you can get strategic about cultivating referrals from different sources. How? In Zurple's free guide, you'll learn everything you need to know about referrals. Download the guide today to discover: How to provide service worth referring The basics of starting a referral program Referral strategies for social media, professional networking and local neighborhoods Monthly referral event ideas How to manage rejection from referrals Closing gift ideas Scripts for requesting referrals Grow your business with quality referral leads. Download The Referral Lead Strategy Guide + Scripts to learn how!
MORE >
Meet the Winners of NAR's 2022 Good Neighbor Awards
The National Association of Realtors has announced its 2022 Good Neighbor Awards winners. For 23 years, the Good Neighbor Awards has recognized Realtors who make an extraordinary impact on their communities through volunteer work. The five individuals named as this year's winners exemplify how Realtors make their communities a better place to live, work and raise a family. The 2022 Good Neighbor Award winners are as follows: Jennifer Barnes, Keller Williams Realty Peachtree Road, Brookhaven, Georgia, founder of Solidarity Sandy Springs Dennis Curtin, Legacy Investments, Kansas City, Missouri, founder of Mimi's Pantry Jim Edmonds, Emerald Isle Properties, Kilauea, Hawaii, founder of Permanently Affordable Living (PAL) Kaua'i Heather Griesser LaPierre, RE/MAX Preferred Newtown Square, Newtown Square, Pennsylvania, founder of Kids Against Hunger Philadelphia MaliVai Washington, Diamond Life Real Estate, Jacksonville Beach, Florida, founder of MaliVai Washington Youth Foundation "I am so proud to honor our Good Neighbor Award winners for how they've effected change to improve the lives of others in their communities," said NAR President Leslie Rouda Smith, a Realtor® from Plano, Texas, and a broker associate at Dave Perry-Miller Real Estate in Dallas. "Each of these Realtors® has devoted hundreds of hours a year and raised huge sums of money for their respective causes. I salute them for their vision, dedication, passion and selfless generosity." Each of the five winners – selected by a multi-stage, criteria-based judging process – will receive a $10,000 grant for their charity and be featured in the fall 2022 issue of REALTOR® Magazine. They will also be presented with crystal trophies on November 12 during NAR NXT, NAR's annual conference that will take place in Orlando, Florida this year. More About Each Winner: Jennifer Barnes, Keller Williams Realty Peachtree Road, Brookhaven, Georgia In 2020, Jennifer Barnes thought she would feed people for just a few weeks until the COVID-19-induced shutdowns ended. That experience opened her eyes to an underlying vulnerability in her affluent, Atlanta-area neighborhood that extended well beyond food. She founded the nonprofit, Solidarity Sandy Springs, which inspires more than 2,600 volunteers to provide wide-ranging community services for thousands of families, including free eye exams and glasses, flu vaccines, job fairs, back-to-school backpacks and more. Barnes has also distributed nearly one million pounds of food to approximately 46,000 shoppers. Watch video Read more Dennis Curtin, Legacy Investments, Kansas City, Missouri Dennis Curtin founded Mimi's Pantry to offer a more positive food pantry experience to people in need. The state-of-the-art, 6,000-square-foot facility welcomes shoppers to browse the aisles and choose their food, just as they would in a grocery store. The nonprofit invested in commercial refrigeration equipment and offers fresh meat, produce and milk. It also has a play area and library for kids and is currently building a greenhouse and an orchard of fruit trees and berry bushes. In three years, it has served 50,000 individuals. Watch video Read more Jim Edmonds, Emerald Isle Properties, Kilauea, Hawaii Since the Hawaiian island of Kaua'i may only have a handful of homes for sale under $1 million at any time, Jim Edmonds, founder of nonprofit Permanently Affordable Living (PAL) Kaua'i, partners with other nonprofits to build and convert affordable housing for workers. Edmonds navigates the complex challenges of poor infrastructure and resource scarcity through innovative, cost-saving solutions like solar energy, edible landscaping, shared electric vehicles and shared bicycles. Watch video Read more Heather Griesser LaPierre, RE/MAX Preferred Newtown Square, Newtown Square, Pennsylvania To address food insecurity in her neighborhood and worldwide, Heather Griesser LaPierre founded Kids Against Hunger Philadelphia. She rallies hundreds of volunteers each month to pack nutritious, ready-to-make pasta- and rice-based meals. When schools were shut down in 2021, she doubled production to 350,000 meals per month to ensure children who depended on school lunches were fed. Since 2015, she has packed and distributed more than 9 million meals. Watch video Read more MaliVai Washington, Diamond Life Real Estate, Jacksonville Beach, Florida For 26 years, MaliVai Washington Youth Foundation (MWYF) founder Mal Washington has been breaking the cycle of poverty through a vibrant after-school mentoring program. Originally rooted in his beloved sport of tennis, MWYF now serves 500 kids annually through a comprehensive youth development program of academic tutoring, leadership skills, financial training and fitness. He is proud of the 100% high school graduation rate of the program as the surrounding neighborhood's dropout rate is 20%. Watch video Read more Honorable Mentions In addition to the winners, the following five Realtors® have been recognized as Good Neighbor Award honorable mentions and will each receive $2,500 grants for their charity: Tamara "Tami" Hicks, Century 21 Signature Real Estate, Ames, Iowa, for Overflow Thrift Store, which has raised more than a half million dollars for charities and has saved millions of items from landfills. Lisa Hoeve, Coldwell Banker Woodland Schmidt, Holland, Michigan, for Hope Pkgs, which has provided overnight comfort bags to more than 4,200 foster children. Debbie McCabe, Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, and the Trident Group, Devon, Pennsylvania, for Covenant House Pennsylvania, which houses and empowers young people facing homelessness. Debbie Miller, Webpro Realty, Lakeland, Florida, for kidsPACK, which feeds 3,000 children on weekends when they don't get school lunch. Kathy Opperman, Long & Foster Collegeville, Collegeville, Pennsylvania, for Pillars of Light and Love, which has offered 800 free workshops and support groups to build self-esteem and resilience in adults and kids. NAR's Good Neighbor Awards is supported by primary sponsor Realtor.com® as well as the Center for REALTOR® Development. Web Choice Favorites In September, Realtor.com® invited the public to vote for their favorite of the 10 finalists. The top three vote-getters all received additional donations for their charities. The following Realtors® have been crowned as this year's Web Choice Favorites: Kathy Opperman, who will receive an additional $2,500 bonus donation for Pillars of Light and Love Debbie Miller, who will receive an additional $1,250 bonus donation for kidsPACK Lisa Hoeve, who will receive an additional $1,250 bonus donation for Hope Pkgs "We were thrilled to see more than 129,000 people voted for their favorite award finalist," said Realtor.com® CMO Mickey Neuberger. "At Realtor.com®, community has always been at our core, which is why we are happy to sponsor the Good Neighbor Awards and help further amplify the amazing work of these honorees. These Realtor® heroes saw a need and took positive action to make their communities a better place."
MORE >
Generating and Keeping Clients with Cloud CMA + Homebeat
MORE >
What Are the Best Ways to Increase the Value of Your Listing?
Owning a home remains the "centerpiece" of the American Dream, according to a recent survey by Bankrate. Nearly 75% of homeowners say it's the highest measure of achievement: more than being able to retire, having a successful career, earning a college degree, or raising a family. Homeownership is one of the most proven builders of wealth. U.S. Census data documents that home equity and retirement savings account for more than 65% of a typical household's wealth. More importantly, homeowners have a median net worth more than 80 times greater than renters. Homeowners know the value of maintaining their homes, but when it comes time to sell a home, they may wonder, "What are the best ways to increase the value of my home?" It's a great question to ask before homeowners get ready to sell and can start planning well in advance. Today's buyers want market-ready homes, and those are the homes that continue to sell the fastest. Fortunately, research and real-world experiences tell us what improvements — big and small — can add immediate value to a home that's getting listed for sale. As someone who has helped purchase, renovate, and resell more than 1,000 homes in Southern California as a successful flipper, here's what I've learned: the marketplace tells you what works and what does not. Smart renovation is the key to improving a home's value before listing it for sale, and every homeowner can benefit from this knowledge. Today, companies like Revive Real Estate, which I helped create to bring the economics of home flipping to homeowners without the risk and the strain, offer every potential seller a way to improve their homes without fronting any of the money. The best improvements to make Real estate is local — and so are, to some degree, local design elements and buyer preferences. Therefore, homeowners choosing what to improve in their home before they list it for sale is crucial to maximizing the selling price. Some improvements will yield much higher returns than others, and which are which depend on both the home and the local market. Before embarking on a punch-list of improvements, sellers need to answer a few questions: Are you looking to keep it simple with visual enhancements? Would functional improvements be beneficial for your home? Could your home significantly benefit from energy efficiency improvements? Is making your home more spacious — or feel roomier — inside (and out) a priority? Once a homeowner understands what they are trying to achieve, it is easier to determine what specific improvements will maximize their sales value. Fast and easy on the pocketbook Almost every home needs a little love, but some need more love than others. Many homeowners who have kept their properties well-maintained are looking for improvements that will help their home sell faster but won't bust their budgets. Minor but higher-impact improvements include: Painting — inside and out Landscaping — make the first impression the best impression Replace appliances New fixtures — from lights to doorknobs Replace or refresh carpet and flooring A new front door Professional deep cleaning Replace all toilet seats Keeping improvements simple for many homeowners is their best path. When a home is well-maintained, giving it a little more love can help increase its curb appeal and make a great first impression when it hits the market. Bigger improvements mean higher seller profits On the other hand, we find the homes that need a lot more love than simple cosmetic repairs. After all, the average age of a home in the US is 39 years; in California, it's 43 years. What presale renovations can make these homes sell for hundreds of thousands of dollars or more? Using Revive research — we've done hundreds of renovations and closely track actual seller profits — these are the major improvements that can get a seller the biggest bang for their buck: Kitchen remodels Bathroom replacement and additions Garage door replacements Replacing HVAC systems New window installations Replacing siding Adding or replacing a deck or patio Mold removal and prevention Finishing a basement Installing outdoor living spaces Keep in mind that many markets offer unique locally related improvements that can also help maximize a property's value. Working with a presale renovation firm, such as Revive, can also help uncover those. From adding a pickleball court to fixing a dock for a waterfront home, the goal is the same: to maximize the return on the sale of your listing. Because major improvements can be costly, that's where a presale renovation firm, like Revive, can help. The process is turnkey: meet with a design team, who will show your sellers the most profitable improvements to make; tap into the Revive contractor network; and often in 90 days or less, the home is ready to sell. Homeowners don't have to hunt for reliable, available and proven contractors, find designers and architects, or scramble to find sources that can deliver quality materials on time to get the job done. They also don't have to assume all risks and liabilities. It's a nightmare avoided. Most importantly, homeowners don't have to scrape together the available cash to pay for the cost of needed repairs and renovations immediately. Finally, when the home renovations are complete, the home is move-in ready: among the fastest-selling homes on today's market. To get an idea of how much impact a presale renovation can have on a home, here are before and after photos of dozens of Revive renovation projects so you can see for yourself the massive profits sellers can earn by making the right improvements. Michael Alladawi, CEO and Founder of Revive, is a Southern California real estate veteran with a proven track record as a builder, investor, and respected home flipper. Michael created Revive to share his spectrum of knowledge and help homeowners maximize their profits when selling their homes.
MORE >
Show More Articles >

Products

Online Advertising From Homes.com
Your Listing. Your Lead.   Homes.com reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
MORE >
Homes.com
For Brokers Homes.com Connect for Brokers: All the tools you need to manage and market your real estate business from one convenient platform. Homes.com Social: Easily manage your online reputation by monitoring your online reviews, Facebook and Twitter performance, and much more. Listing Enhancements: Get maximum exposure for your brand or feature special properties with lising enhancement products from Homes.com. Broker Websites: On-trend website design with customizable elements and maximum lead generation potential for your
MORE >
Homes Connect
Homes.com Connect Lead Management System Access your database of contacts on the go from any device. Manage Your Contacts Notes and Activities Track interactions with your contacts and update them with personal information. Task Manager Add follow-up events to contacts. Import Your Contacts LeadGator Import new leads and old contacts into one place. Contact Categories Set up niche categories to organize and target market your database. Email Your Contacts Drip Campaigns Pre-written campaigns and an editor to create your own custom campaigns. Monthly Newsletter Unique content written by Homes.com and ready to send each month. Claim Your Free Account Email features only available with MLS Partnership and paid
MORE >
Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
MORE >
Show More Products >

Industry News

RICOH360 Tours Accelerates Photographers Virtual Tour Service for Real Estate and Marketing Companies
With the combination of features automated through AI to the highest quality, photographers, and real estate photo marketing companies will complete jobs faster and capture more business. CAMPBELL, Calif., Oct. 05, 2022 -- RICOH360 Tours, a service of RICOH Company Ltd, the only truly complete and affordable 360° virtual tour solution under one global brand, has announced a string of new professional AI generated content for real estate. The latest allows for multi-brand banners at tour level. RICOH360 Tours which has delivered more than 13,000,000 virtual tours to help real estate agents sell and rent $billions in residential and commercial listings is seeking to accelerate the adoption of professional real estate photographers to its virtual tour platform. From the vast amount of visual data accumulated since the launch of the RICOH THETA cameras in 2013, Ricoh's Artificial Intelligence (AI) technology creates rich content that buyers and sellers value most highly as property listing content in the home search process. Research by the National Association of REALTORS® shows increasingly every year that nearly 60% to 70% of buyers and sellers have come to expect virtual tours and floor plans as part of their online home search journey. Mostly on average only 17% of listing on the top real estate websites incorporate a floor plan and 6% a virtual tour. "With professional real estate photographers accessing RICOH360 Tours platform for such offerings as unlimited active tours with unlimited images for one-time fixed pricing, virtual staging, floor plan generation, engaging 360˚ walkthrough videos and 2D photo cropping delivered through powerful patented AI technology," said Director of Data Services Yasuo Nishiyama. "Real estate photographers will complete more jobs in less time and become more profitable doing so." RICOH360 Tours all-in-one marketing solution provides some of the richest contents for property seekers which has proven time after time again the best way to drive sales for both residential and commercial brokerages, and agents. Learn more about RICOH360 Tours here. About RICOH360 Tours RICOH360 Tours is the official virtual tour platform of the RICOH THETA camera. A game changing technology that supports the sales and marketing operations of real estate agents, brokerages, photographers & other industries as a cloud-based software that allows anyone from anywhere to virtually view spaces online without having to visit the site. With a RICOH THETA camera and mobile app, anyone can easily create and publish a virtual tour to a real-estate marketplace or MLS in minutes. There is no limit to the number of virtual tours you can publish and the number of images you can insert in a tour. Furthermore, customers can use AI image enhancement, AI Video Maker, AI Virtual staging beta and Floor Plan Generator, which use Ricoh's original AI technology, and are available for all plans, making it easy to create professional content. About Ricoh Data Service Business Ricoh is the leader in the development of high-quality immersive 360° cameras and platforms for prosumers and professionals to easily capture and share 360° views of physical spaces from a mobile app in minutes. Ricoh creates intuitive solutions that require no professional, technical or photography experience to create immersive digitized photo-realistic views of a physical environment.
MORE >
RentSpree Partners with Industry Leader SentriLock to Add Tech Capabilities for Rental Agents
MORE >
Collabra Technology Introduces First Social Listing Videos with Real-Time, Hyper-Local Housing Market Analytics
RElumio Market Spotlight leverages video to build an agent's personal brand and grow their digital sphere of influence SPOKANE, WASH., Oct. 4, 2022 — Collabra Technology, a digital marketing company that helps real estate professionals grow their digital sphere of influence, today launched RElumio™ Market Spotlight™, giving agents the ability to combine their listing with real-time, hyper-local market analytics into a beautiful, attention-grabbing video. RElumio Market Spotlight includes up-to-the-minute, ZIP Code-level market insights with an agent's listing to create a short home presentation video — a first for the industry. Videos utilize Plunk's new analytics platform which tracks and captures housing market performance in real time. With RElumio Market Spotlight, agents can now provide valuable market insights to their digital sphere of influence with just one click – eliminating hours of data gathering and editing. According to the National Association of REALTORS, 73% of homeowners are more likely to list with an agent who uses video, making shareable video one of the best ways to brand, advertise and separate an agent from the competition. "This fast-changing real estate market is an opportunity for agents to build their brand and strengthen their digital sphere of influence," said Russ Cofano, CEO, Collabra Technology. "RElumio Market Spotlight makes the agent the expert, giving them an edge over the competition." "RElumio's Market Spotlight is a breakthrough tool for agents," remarked David Bluhm, co-founder and president of Plunk. "They can now instantly create and share stunning social videos that generate leads while also strengthening their brand as the local market authority. It's an absolute no-brainer." RElumio connects directly with MLSs to create cutting-edge marketing materials to shine a light on an agent's listing and help build their digital brand with listing videos, websites, flyers and market data all in one easy step. About Collabra Technology Collabra Technology delivers smarter content, better data and actionable insights that help real estate professionals grow their sphere of influence. It fosters lifelong client relationships. For more information and to sign up to receive the upcoming free Guide to Digital Sphere Mastery, visit collabratechnology.com. Follow us on Facebook, LinkedIn and Twitter.
MORE >
Homeownership Still Unaffordable Across Most of U.S. But Declining Home Prices May Provide Relief for Homebuyers
MORE >
Show More Industry News >

Companies

Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
MORE >
3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
MORE >
Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
MORE >
Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
MORE >
Show More Companies >

Webinars

WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
MORE >
WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
MORE >
[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
MORE >
Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
MORE >
WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
MORE >
Show More Webinars >