4 Best Methods for Getting Real Estate Testimonials

Your real estate website, social media posts, and local advertising are a few of the marketing pieces that generate leads for your real estate business. But testimonials are the powerful social proof that your prospects crave.

Are you leveraging the power of testimonials from your happy clients? Comments from home buyers and sellers who have worked with you are the proof that prospective clients need to feel confident that you're the agent for them.

Here are some of the best ways to get strong real estate testimonials for your business:

1. "Listen" on social media

Social media sites like Twitter and Facebook are terrific sources for collecting real estate marketing ideas, connecting with prospects and sharing your personal brand. When you receive a positive comment from a happy client, be sure to send them your thanks and ask if they would agree to you using their comment as a testimonial. Even if it wasn't their intention to write a testimonial, you may find that most people will agree to you repurposing their comment in your marketing materials.

2. Host appreciation events for past clients

Client appreciation events are a wonderful way to keep in touch with your past clients and ensure they remember who you are. An event could be anything from a family movie night, ice skating afternoon, BBQ, or wine and cheese party. An event is a nice way to have face-to-face interactions with your past clients (which can even lead to referrals!). While you're mingling with your past clients, requesting a testimonial can come up quite naturally in conversation. Let your past clients know that testimonials are helpful for your business and ask them if they'd be willing to contribute.