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Browse the siteFebruary 21 2017
Many real estate agents use paid advertising as their means for generating leads. While paid advertising is an effective source for qualified leads, it does have its drawbacks. First of all, you'll have to continue to pay for these leads, and the cost of bidding for keywords using search engine results can be expensive. Competition can be fierce — especially in the real estate industry — and you could find yourself in a bidding war for the top rankings. Furthermore, click fraud is a real thing. Competitors can continuously click on your advertisement until your budget has ended and your ad has disappeared.
While we don't suggest eliminating paid advertising from your marketing mix altogether, we do encourage you to focus a bit more on your local SEO real estate marketing strategy. By strengthening your SEO, and putting a full strategy into place, you'll get discovered by your target audience online and increase your bottom line.
In this article, we take a deeper look at some of the local SEO real estate marketing tips you can implement today.
When thinking about your overarching SEO tactics, you'll definitely want to optimize your website. Your website is the face of your brand, so not only will it have to look good, it must have compelling and optimized content.
Here are some things you can do to optimize your website for local SEO: