RPR for Agents

Pre-Designed Canva Custom Pages Now Available in RPR
The ability to add custom pages to your RPR (Realtors Property Resource) reports is an astute way to insert your brand, your personality and your value into every printed or digital packet you deliver. Get your bio or business philosophy into a Neighborhood Report? Done. Showcase your awards and sales stats into a Market Activity Report? Easy-peasy. Prove your worth with customer testimonials in a Seller's Report? No problemo. It's easy to pull off and can really button up your reports and deliverables. However, perhaps you haven't gotten around to doing it because you thought, "I don't have the skills or the time to learn how to create a layout." Well, you're in luck. The marketing gurus at RPR have created a series of pre-designed Custom Pages layouts using Canva. The designs are professional-looking, the templates are easy to fill in, and best of all, they're absolutely free for all RPR users. Adding Custom Pages to RPR: free, easy and extremely valuable Before we dive into the new Canva Custom Pages, here's a quick primer and how to insert Custom Pages into any RPR Report. Luckily, adding custom pages to your RPR Reports is no problem: Simply select "Manage custom pages" from the Report section A window appears that allows you to add up to five PDF pages, and they can be no larger than 10MB Select the pages you want to add, and what order you want them to appear (beginning or end) You can also watch this just over one-minute video to see all of the above in action: How to access and edit RPR Canva Custom pages Now that we know why and how to use Custom Pages, here's how to take advantage of the RPR-Canva designs: Go to the RPR blog, using this link to the Canva Templates page. Towards the middle of this page, you'll see a navigation bar, and in blue lettering it says, "Custom Pages." Simply click that button to get started! You'll instantly see a library of designs that you can use to create your own Custom Pages. These templates allow you to fill in your own information, photos and logos. Just click on one of the thumbnails, and click "Edit Template" to get into the Canva editor system. You will need a free Canva account to access and edit these files. PRO TIP If you already have a Canva account and are signed in, you'll bypass the "Create an Account" step, but if not, choose how you want to create your free Canva account. Click on "Continue with Google," "Continue with Facebook," or "Continue with Email" to easily get going. Canva also offers a Pro or upgraded paid account, which gives more options within their designer and also the ability to directly share from Canva. The RPR templates, however, do not require you to use the Pro version to edit and download. A look at each Custom Pages Canva design… The Custom Pages Canva templates cover a wide range of topics, including: Open House Sign-in Sheets: When you want to collect names and contact information at your next open house, use this template. Add the home's address and your logo at the top to customize the document. Agent Bios: Build your own bio! These designs are agent biography inserts. Each one is professionally-designed and aesthetically pleasing to the eye. Notice that your photo and name are large and eye-catching. All the copy and bullet points are fully customizable — you insert your information into the fields to build a truly unique leave-behind. Each one includes specific subheadings, allowing you to focus on what you think is important to communicate to clients and prospects. There are editable areas for "About Me," "Why Work With Me/Us," "Marketing Strategy," "Mission Statements," plus contact information, tag lines, logos, etc. Client Testimonials: These pages allow you to share the positive things your past clients are saying about you. Each design includes an area for the customer's quote, their photo, and a five-star ranking graphic. This is a great way to highlight your accomplishments, style of work, your strengths and your diverse client base. Of course, always be sure to get permission from the customer before using their name, picture and quote. Marketing Plan Sheets: This page puts an emphasis on your specific marketing tactics when you list a home for sale. Include what type of marketing mix you believe in and get results with, and why you believe it's the best plan of action. There is placeholder copy that you can use, but feel free to add your own language and your own voice. Buyer and Seller Checklists: The last of the designs are popular checklists. The buyer version includes what features buyers are looking for most, and would make a keen addition to any buyer tour. The seller list is a breakdown of what needs to be done by the owner (and the agent) before the home hits the market. Some may seem obvious, but sellers really appreciate seeing items in print that they can "knock out" and keep track of. Free RPR-Canva Custom Pages: add your brand and your value Now, inserting Custom Pages into your RPR Reports is easier than ever. These free Canva templates for RPR users are an opportunity for REALTORS® to communicate their strengths, their philosophies and their successes to clients and prospects. Pick your template, customize it with your information and brand voice, and insert it into your RPR Reports. And voilà! Now your reports are packed with your personal story, credentials and branding. To view the original article, visit the RPR

Pricing with Precision: Create Data-Driven CMAs with RPR
Wednesday, May 8, 2024 at 11:00 AM PDT This introductory CMA class will focus on understanding the pricing tools available in RPR. We'll review the various options and provide resources that guide you to better assist buyers and sellers with their pricing decisions. Insightful Valuation Estimates: Understand the mechanics behind RPR's Automated Valuation Model (AVM) and Realtor Valuation Models® (RVM®) to provide reliable property value estimates. Custom Valuations with Refined Value Tool: Learn to personalize the RVM using the Refined Value Tool for precise adjustments aligned with property specifics. Streamlined CMA Process: Master RPR's 5-step CMA tool, the Comparative Analysis, for efficient creation and interpretation of comparative market assessments. Enhanced Comp Searches: Hone advanced search techniques for comps within custom geographic areas and specific timeframes to support accurate pricing. Professional Reporting: Compile and present comprehensive, well-organized pricing reports that effectively communicate value to clients. After this webinar, you'll have a better understanding of some of the nuances involved in the pricing discussions you will have with clients. Register

Tailor Your Message and Impress Your Clients with RPR's Commercial AI ScriptWriter
Commercial real estate can be complicated. And even though you have the experience and a deep understanding of the nuances of the market and the industry, it can still be difficult to explain all those details and numbers to your clients. Thanks to RPR (Realtors Property Resource), it's time to impress and not stress! Introducing RPR's Commercial AI ScriptWriter. This easy-to-use, data-focused tool will give you an instant edge and help you quickly tailor insights to match your audience. Whether it's a pitch outline for a city planner, a one-pager explaining the area to a prospective tenant, or a deep-dive report for an investor — it's all at your fingertips and in your hands in seconds. The brains behind the RPR Commercial AI ScriptWriter Before we get to the how-to on using the Commercial AI ScriptWriter, we want you to know a little background on what went into creating it for our commercial and resimercial users. RPR prides itself on providing a laundry list of data-based features for today's commercial real estate specialists, including Site Selection tools, Trade Area Reports, ROI analytics, traffic data counts, POI mapping research, commercial comps and more. In particular, RPR's comprehensive commercial trade area data enables REALTORS® to generate detailed summaries of demographics, economics and tapestry segments for specific areas. This breakdown includes a thorough analysis of community characteristics and residents' spending habits. After receiving feedback, it was evident that agents highly value the commercial trade area data provided by RPR. They appreciate the abundance of information available to them without any additional costs. And for the record, RPR sources much of this data from Esri, a leading provider in the industry, whose data is highly sought after by Fortune 500 companies at significant costs. And yet, even with all these great resources, REALTORS® who practice commercial real estate have expressed a challenge in finding the time to sift through the extensive data and tailor it to different client types, such as Economic Development Councils, City Planners, tenants, building owners and investors. Additionally, they struggle to adjust the tone and presentation to suit the unique preferences and relationships with each client. This process of customization takes considerable time and effort, especially when catering to clients with diverse personalities and varying levels of communication styles. Addressing these individual client needs and preferences takes a lot of effort and can be a huge time-eater. Enhance your pitch with RPR's Commercial AI ScriptWriter Enter the RPR Commercial AI ScriptWriter! This AI-powered, generative tool rapidly sorts through the robust commercial trade area datasets including population characteristics (i.e., daytime population vs. residents), income (i.e., average household income), housing (median estimated home), spending habits (i.e., high-end wine), and much more. And then it offers real estate professionals a streamlined approach to creating different formats for presenting the information, depending on the audience and the goal. With RPR's Commercial AI ScriptWriter, users have the following formats that are customizable by audience (i.e., city planner), tone (engaging), and data inclusion (i.e., population stats): Presentation outline/direction: Lay-out for a pitch session. One pager: Quick explainer piece that narrates the landscape. Detailed report: Deeper understanding of an area that can be presented to more data-driven clients or used as the foundation for a feature article to illustrate market knowledge. How to find and use RPR's Commercial AI ScriptWriter To find the Commercial AI ScriptWriter, you'll need to locate the Trade Area Information page in RPR. There are several ways to do this, but one way is through the Property Details. Simply type in an address or area and search for your property. Then select Trade Area. On the upper right of the Attribute Summary, select Create Script. Now is the fun part! You can tailor your content by selecting: Tone: Select the tone that matches your style. Audience: Select your target audience: City Planners, Business Owners, Tenants or Investors. Data Points: Select essential data points that resonate with your clients. Now, choose your output format: One-pager: A concise explainer that captures the essence of the area. Detailed Report: This gives a deeper understanding of an area for data-driven clients or as the foundation for a thought-leadership article. Presentation outline: This is an outline for a pitch session. Another game-changing, data-focused tool from RPR Analyzing market demand, understanding consumer behavior, and identifying target markets for clients just became much easier thanks to RPR's new Commercial AI ScriptWriter. This informative content machine effectively showcases detailed insights into the demographic and socioeconomic characteristics of different areas, while freeing you up to focus on other tasks and areas of your business. RPR's Commercial AI ScriptWriter saves you hours, tailors reports for any client and helps you inspire client confidence. Take it for a spin today! To view the original article, visit the RPR