July 02 2014
Today, we're launching a series of articles that explores the spectrum of technology products available to real estate professionals. Each article will cover what a specific category of tech solutions does, what questions to ask before purchasing, and available. We're kicking things off with a look at CMAs.
CMA stands for Competitive Market Analysis. Traditionally, these reports for seller clients provide recent comparable sales and allow agents to craft their own recommendation for listing price. However, as a product category, it is quickly expanding to include a variety of other reports for both buyers and sellers, often automated to require minimal input from the agent.
To help you learn more about CMAs and how to use them, we recommend reading the following articles. They're a good place to get started:
If you're in the market for a CMA solution, there are questions you can ask to evaluate which option is right for you.
The questions above are from our 2014 Technology Guide. The guide also highlights specific CMA solutions available to you, including:
For more information on the option above, download the full guide. For a full list of available CMAs, visit our Product Directory.