May 17 2020
The COVID-19 outbreak has left many agents like yourself unsure of what exactly they can do to keep their business going or how to get ahead during this time. Recently, we had Marki Lemons-Ryhal in our Secrets of Top Selling Agents Facebook Group to share some tips on using video to reboot your business during this time. From equipment to creating strategy, Lemons-Ryhal has you covered.
Before you can film your video and create content, you have to have the right equipment to do so. The equipment does not have to be the same quality as you would use for a Hollywood movie, but should definitely be something that can help you produce your content.
Lemons-Ryhal shares that by having the right equipment, you'll get a professional grade video that will not only make you look good, but will get viewers engaging with it. Check out this list of suggested equipment before filming your first video:
Lately, the way to get engagement on your social media videos is to either produce a video that is at least three minutes long, or to go live on your social media platforms. Almost each social media platform has a way to go live.
Instagram has Instagram Live, Facebook has Facebook Live, and Twitter has Live Streaming. By going live, you are giving your social media followers an organic look into you as a real estate agent. Going live can help you showcase a listing, drive traffic back to your social profile or even just encourage a live conversation with your followers. For more benefits of going live and tips for how to go live, click here.
You may be wondering how often you should post. There is no right or wrong answer, but you should be prepared to put together a content calendar of what video content you plan to publish.
To create a content calendar, Lemons-Ryhal suggests writing your video release days on a planner or calendar. Keep to it. Allow yourself some time to record and edit the video content to get it ready to post. When you create a content calendar, you can create videos that are relevant to your business and what is going on in the market currently or even to connect with your clients on a more personal level.
To check out Marki Lemons-Ryhal's Facebook Live videos, head over to the Secrets of Top Selling Agents Facebook Group to watch.
To view the original article, visit the Homes.com blog.